YesRef wins the people's choice award at the pitch final 2021

YesRef has beaten over 500 competitors to be voted The People's Choice winner at The Pitch Final.

The Pitch is a competition to help startups create an amazing pitch, and gives them a platform to use it. They are aiming to help 3000 startups get investment ready. The finalists of 2019 have raised over £8 million since taking part.

This year, the pitch received over 500 entries, of which 30 start-ups were chosen to take part in the regional semi-finals in Bristol, Manchester, and London. Each startup had 90 seconds to pitch their business to a panel of judges. From there, 10 finalists were selected to compete in The Pitch Final in London on 4th November 2021.

YesRef founders Olly and Ben delivered their pitch to a panel of esteemed judges including Ezechi Britton, Tersha Willis, Darren Westlake, Sam Smith and James Ashford.

From the competition there were two winners - winner of the judges vote, and winner of the people's vote. Goodloans won the Judge's choice, and YesRef won the Pitch 2021 final People's choice. .

YesRef CEO, Olly Rodriguez-Ballinger said “We’re absolutely delighted and humbled to have won the people’s choice. A huge thanks goes out to everyone who has helped us so far and we’re very grateful to you for voting for us. We are excited about what’s on the horizon for YesRef, as we continue to pioneer a digital revolution in the way sports officials are paid and found across sport, globally”.

YesRef would like to invite any interested parties - be that sports providers, sports officials, investors, or otherwise - to get in touch by emailing or by phoning 0330 124 6844. You can also find out more about us by visiting our website at

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